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Goodreads Giveaways

I'm trying a giveaway through Goodreads, which I believe is where "avid" readers go to review books.  Amazon is wonderful too, no doubt, but I think it's a little bit more for the casual reader...or even non-readers.  My point is....with this giveaway, I hope to produce some great reviews, build a following, and more importantly--be added to readers "to-read" list.  I'm told from a lot of Goodreads users that they add books to their to-read list even if they don't win the giveaway.  And people that win the giveaway are strongly encouraged to write a review for the book, though it's not required.

So my question...has anyone had any success with this?  Positives or negatives?  Worth it, or am I just giving away books?

Thanks friends.

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